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Port Washington, NY (PRWEB) 14 February 2012
portable media devices such as smartphones, the iPhone and the iPod, is an increasingly popular vehicle, as consumers increasingly use them to access digital content on the move according to a leading market research NPD Group. In fact, sales of products designed for portable devices on the vehicle for more than $ 170 million in 2011 according to retail tracking service NPDs.
Mobile CE
NPDs latest study: a look inside the vehicle, 84% of vehicle owners have a portable media device, and more than three-quarters (79%) do not use them in the car. These devices are used regularly to smartphone owners, and nearly 2-5 (37%) of iPod owners said they always or usually use their devices while driving.
Despite the popularity of these devices
conventional car audio products are still in demand. Seventy-three percent of the owners of the vehicles FM radio, said that he used during most trips by car and 57 percent of consumers said that the unit plays CDs are extremely important to your decision to buy your next car stereo system.
traditional radio and the audio CD is firmly rooted in the vehicle, equipment and entertainment point of view, said Ben Arnold, director of industry analysis for NPDs. But if the owner of the mobile digital content and applications expands, consumers are looking for ways to adapt the environment of the vehicle content and services. “
motor association has also begun to emerge as a factor when buying a third (32%) of consumers saying the function is a very important decision to buy car audio products in the future.
users to connect digital media devices in different ways. Although 18% of vehicle owners have installed additional information to your vehicle stereo system, 11% connected to the USB port. Although the current 13% of the vehicles, wireless connectivity has gained popularity as the way to more easily control their equipment and related services to deal with. More than half (56%) owners of vehicles or the built-in Bluetooth wireless phone connection installed, said that they always use it or use it for most of the time.
key to automakers and consumers to facilitate the use of traditional audio manufacturers connected to the vehicle, allowing the contents of the smartphone, tablet or digital media player or stream to create an easily controlled through the in-dash mounted, Arnold said. You see only the users with a greater commitment to social media, streaming audio and video and other services as an optional content to grow.
to learn more about how to obtain this opportunity for mobile audio, read Ben Arnolds blog.
methodology
representative sample of 1,600 owners of vehicles in the United States study, using an online panel NPDs December 2011
NPD Group, Inc.
The NPD Group is a leading provider of reliable and comprehensive consumer and retail information in many different industries. Today, more than 2,000 manufacturers, retailers and service companies rely on NPD to help them drive critical business decisions at the global, national and local market levels. NPD helps our clients to identify new business opportunities and development, product management, marketing, sales, trading and other features. Information is available in the following industries: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games and wireless. For more information, please contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com. Follow us on Twitter @ npdtech and @ npdgroup.
more information:
Sarah Bogaty
+1 516 625 2357
Sarah (point) bogaty (AT), NPD (dot) com
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