Port Washington, NY (PRWEB) 26 April 2012
IPAD is to attract new users to the Apple brand in more than one in four IPAD owners of the device is the first product from Apple. According to leading market research firm NPD Group recently Apple ecosystem study, 33% of homes in the U.S., 37 million households) of your Apple products. While the majority (69%) of these consumers own an iPod, iPads ownership grows.
IPAD grew much faster than any other Apple product is that immediately after launch, “said Ben Arnold to NPD director of industry analysis. In fact, one in five households have an Apple owners almost as much to his Apple computer. This demonstrates the attractiveness of the new form factor and the Apple ecosystem ап.
Historical introductory
Apple iPod devices with 82% of consumers say the owners that this is the first product from Apple. But it’s becoming the first Apple’s buyers gravitate to other product lines. Although over 70% of long-term relationships with brand owners of Apple launched the iPod in, this number does not bear up to 57% among those who joined Apple’s franchise in the past two years. Newcomers to the brand is growing in its first Apple iPhone or iPad device that connects one third of the purchases for the first time Apple is from 2010. NPDs tracking service retailers shows iPod sales fell by almost 18% in 2011 as a result of consumer preferences and playback of digital media functionality migrating to other portable devices.
average households own an Apple 2.4 Apple devices, but the technology in the areas of home ownership and multi-vendor platforms. Six of 10 (58%) of households have a Mac PC 1 million, and nearly 30% of Apple’s brand is a non-Apple smartphone enthusiasts.
Apple’s OS X, IOS and the App Store platform is tailored to their products, said Arnold. If households become home to many Apple products, these platforms will become even more important in the acquisition and sharing between devices. Forty percent of shoppers say, electronics, possession of equipment brands of the same family is an important factor in buying. As consumers seek greater interoperability of equipment, and other marks are organized platforms, we see no less different brands of household ecosystems.
methodology
more than 3,000 users NPDs online panel participated in the survey, conducted in February and balanced to give the U.S. household population. Nearly a third of respondents hold at least one of the Apple device.
NPD Group, Inc.
The NPD Group is a leading provider of reliable and comprehensive consumer and retail information in many different industries. Today, more than 2,000 manufacturers, retailers and service companies rely on NPD to help them drive critical business decisions at the global, national and local market levels. NPD helps our clients to identify new business opportunities and development, product management, marketing, sales, trading and other features. Information is available in the following industries: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games and wireless. For more information, please contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com. Follow us on Twitter @ npdtech and @ npdgroup.
more information:
Sarah Bogaty
+1 516 625 2357
Sarah (point) bogaty (AT), NPD (dot) com
